As a core goal of SuperPower.Engineer is to prove the transformative power of AI on the physical work environment, we also thought it would be fun (and useful / efficient) to shape the wider project using as much AI tech as possible - starting with the Logo.

As of today, AI is 80 to 99% good at a lot of tasks. Logo (image) generation I'd say is around the 85% mark.

Here's the journey we took in creating the SuperPower logo - using a mix of ChatGPT and human design talent.

Step 1: ChatGPT prompt 1

The first thing we did was feed a prompt into ChatGPT along the lines 'Make us a logo for our new AI start-up called SuperPower. . . '. (You can read the full prompt & process via ChatGPT here: https://chatgpt.com/share/67b5f6f1-a0e4-800b-85f3-2d7a6ee8247d)

Within about 60 seconds - after a bit of questioning re: some design specifics - ChatGPT delivered an initial design, which looked like this (which I'd say was about 20% good):

Step 2: ChatGPT prompt 2

Mildly unhappy with the output, I then gave ChatGPT a further prompt to include 'SP' in the middle of the logo (which was unclear in the original), along with the word 'SuperPower', and miraculously it spat out the following - which I'd say was about 85% good:

Step 3: Dave the designer

To get it to 100% good, I decided to ditch ChatGPT and pass over the v1 design to my erstwhile designer friend Dave - who then took another c.30 mins to tweak it & turn it into what we have now.

Here's the final stage brief I have to Dave - using the core initial design from ChatGPT:

And here's the final design output then cleaned-up and created by human designer Dave:

The whole process (from a my time perspective) realistically took about 15 mins (which was basically my briefing up Dave with the basics that ChatGPT created), and another 30 mins from Dave - meaning end-to-end, our logo took about 45 human minutes to create. With a rough 60% AI and 40% human input ratio.